About Me
Hi, I am Emmelia Potts...
...a female endurance coach helping busy women train for ultras, endurance races, hybrid events and big personal challenges without sacrificing their careers, families or lives in the process.
My coaching combines endurance training, mindset, accountability, fuelling, race preparation and practical real-world experience to help women build confidence and achieve ambitious goals sustainably.
I specialise in supporting women who want more than just a training plan, whether that’s completing a first ultra marathon, preparing for an Ironman, tackling an adventure challenge or building a stronger, more resilient version of themselves.
Qualifications
& Credentials
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Endurance Coach specialising in ultra, hybrid and adventure events
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OCR World Championship qualifier and finisher
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Ironman finisher
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Ultra-marathon athlete
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Multi-discipline endurance athlete
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Experienced in endurance race preparation, fuelling and event logistics
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Experienced in coaching busy professionals, balancing training with demanding lives
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Ongoing participation in events
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L4 PT and nutrition
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L3 Kettlebell and suspension training
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L3 Pre and Postnatal
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L3 sports massage
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Construction project manager with a track record of managing training with a busy life.
Event
Experience
Over the years I’ve competed across multiple endurance disciplines, from ultra running and obstacle course racing to long-distance triathlon and expedition challenges.My experience includes:
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Completing ultra marathons and endurance running events
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Competing in obstacle course racing at an international level
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Qualifying for OCR World Championships
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Completing Ironman-distance endurance events
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Training and racing while balancing work, life and real-world pressures
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Participating in adventure and expedition-style challenges, including the Mongol Derby.
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Multiple mountain expeditions.
This breadth of experience allows me to coach women not just physically, but practically and mentally through the realities of endurance training and racing.
My Coaching Philosophy
I believe endurance training should enhance your life, not consume it.
Too many women are given generic training plans that ignore careers, family responsibilities, recovery, stress levels and the mental side of endurance performance.
My approach is holistic, practical and sustainable. I coach the whole person, not just the athlete.
That means supporting clients with:
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Personalised endurance training tailored around real life
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Accountability and mindset support
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Fuelling and recovery guidance
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Race strategy and event preparation
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Confidence-building and resilience
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Sustainable performance without burnout
I work best with women who want structure, support and expert guidance without becoming consumed by “all or nothing” endurance culture.
Who I Work with.
I primarily coach women who want to achieve ambitious endurance goals while balancing full, demanding lives.
My clients often include:
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Busy professionals training around careers
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Women preparing for their first ultra-marathon
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Mothers returning to endurance sport
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Women seeking structure and accountability
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Hybrid athletes and adventure racers
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Women who feel intimidated by traditional endurance culture
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Athletes looking for a more holistic and supportive coaching approach
Whether your goal is an ultra, Ironman, OCR event or a personal challenge that feels just beyond your comfort zone, my coaching is designed to help you build confidence, consistency and long-term resilience.